Established 2019

The finest piecesnever reacha shop window.

A private dealer in Rolex, Patek Philippe, Audemars Piguet and Richard Mille. Sourced quietly, verified in hand, delivered in person — from London to Los Angeles, Dubai and the Caribbean.

RolexPatek PhilippeAudemars PiguetCartierRichard Mille

Not affiliated with, or an authorised dealer for, any of these manufacturers.

The house

Trading since2019
Clients acrossFour continents
ViewingsBy appointment
Stock coverLloyd’s of London

JB Jewellers began the way most good things in this trade do — quietly, between people who already trusted one another. A watch found for a friend. Then for their brother. Then for someone three countries away who had heard the name and nothing else.

Seven years on, that has not changed as much as you might expect. There is no shop floor and no window display. What there is instead is a newly refurbished private office in Hertfordshire — secure, appointment-only, and built for looking at watches properly rather than selling them quickly — a pair of white gloves, and a phone that is answered by the person who will actually handle your watch.

Every piece is inspected in hand before it is offered, and most are delivered the same way. If that means a flight, we take the flight.

We are not brand-affiliated, and we do not pretend to be. What we are is accountable — one name, one company number, one person who answers.

What we do

Three services, one standard. Nothing leaves without being seen, weighed and checked against its papers.

Three Rolex GMT-Master II watches on a white glove against the backlit JB Jewellers signA two-tone Rolex GMT-Master II Root Beer on a dark leather standA rose gold Rolex Day-Date with diamond bezel held in a gloved hand
01

Acquire

Pieces from current stock, held in the office and viewable by appointment. Papers, boxes and service history laid out before anything is agreed.

  • Full physical inspection and authentication in hand
  • Provenance, box and paperwork confirmed in writing
  • Payment by bank transfer; receipted invoice from a VAT-registered company
  • Insured shipping, or hand delivery in person
02

Sell

An outright offer, or consignment if you would rather wait for the right number. You will be told which of the two serves you better, even when it is the one that pays us less.

  • Valuation against live market data, not a wishlist
  • Outright purchase with same-day settlement
  • Consignment with an agreed floor and full visibility
  • Collection arranged and insured from your door
03

Source

For the piece that is not in stock and not in a shop. Tell us the reference, the dial, the year and the condition you will accept — then let it be found properly.

  • Brief taken on reference, dial, year, condition and budget
  • Searched across a private trade network, not a listings site
  • Nothing presented until it has been seen in person
  • Anniversaries, weddings and gifts planned around your date

Current collection

Everything below is physically in the office today. Prices are quoted in pounds sterling and include VAT under the margin scheme.

Enquire about stock
Available nowRolex Submariner Date 116610LV with green dial and green bezel

Rolex Submariner Date “Hulk”

£14,750
Reference
116610LV
Year
2014
Set
Box & papers
Condition
Very good
Enquire about this piece
Available nowRolex Submariner Date 126610LV with green bezel and black dial

Rolex Submariner Date “Starbucks”

£11,400
Reference
126610LV
Year
2023
Set
Box & papers
Condition
Very good
Enquire about this piece
Available nowRolex Submariner Date 126610LN with black dial and black bezel

Rolex Submariner Date

£10,000
Reference
126610LN
Year
2020
Set
Box & papers
Condition
New, unworn
Enquire about this piece
Available nowRolex Yacht-Master 40 with rhodium dial and platinum bezel

Rolex Yacht-Master 40 Rhodium

£9,750
Reference
116622
Year
2017
Set
Box & papers
Condition
Very good
Enquire about this piece

Stock changes weekly. If what you are looking for is not shown, it can usually be found within days. All pieces are subject to availability; prices are correct at the time of listing.

Portfolio

A selection of pieces that have passed through our hands and on to their owners.

Rose gold Audemars Piguet Royal Oak Chronograph with green dial, held in a gloved hand
Royal Oak Chronograph26240OR · 50th Anniversary
Platinum Rolex Daytona with ice blue dial
Daytona116506
Audemars Piguet Royal Oak in a gloved hand
Royal Oak15500ST
Patek Philippe Aquanaut on Patek Philippe magazines
Aquanaut5167A
Rose gold Rolex Day-Date with diamond bezel
Day-Date128235
Rolex Datejust 41 with green dial
Datejust 41126334
Rolex Sky-Dweller with blue dial
Sky-Dweller326934
A red leather watch roll holding three watches
Private collectionSourced 2024

Where we go

London is home. The rest is a flight, and has been since the beginning.

United Kingdom

London

Viewings at the Hertfordshire office, half an hour out, or anywhere in the city that suits you.

United States

Los Angeles

Regular visits, hand delivery, and clients we have known for years.

United Arab Emirates

Dubai

Sourcing and collection across the Gulf, arranged around your travel.

Caribbean

The Islands

Where the phrase "delivered in person" has to be meant literally.

Insured stockHeld under a Lloyd’s of London jewellers block policy.
Registered companyJB Jewellers LTD, no. 12174701. VAT registered.
Seen in handEvery piece inspected and authenticated before it is offered.
Verified dealerListed on Chrono24 and eBay under our own name.

Book a viewing

Viewings are by appointment only, at the Hemel Hempstead office or somewhere that suits you better. Tell us what you are looking for and a time that works.

A Goyard travel case beside a watch roll holding four Rolex watches